Drew and Tamara, the husband and wife that make up our directing duo Bick/Antzis, sat down with ProductionHUB to talk comedic storytelling and the smart, effective impact that humor has in digital advertising.
One of our favorite points: “Comedy, like any content, is most successful when a viewer connects with it, relates to it and shares it with others. Laughing is a wonderful physical release. It feels good and those who share funny content laugh about it together, which furthers a connection and is memorable. And being memorable is very important for advertising.”
Read the full interview, which also features Workhouse Creative founder Keith, here.