This week we’re getting a little heartfelt in order to celebrate some of our favorite people — our moms! Just in time for Mother’s Day, we helped ULTA Beauty honor all moms in a branded story campaign, “My Beautiful Mom.” Keith Rivers directed this piece which asks “When was the last time you told your mom she’s beautiful?” According to ULTA, only 79% of people remember the last time they did. We had a great time helping ULTA help others spread some sweetness to all the incredible moms of the world.
“It was a privilege to tell this story and work with Mullen Agency,” Keith said. “I have a strong relationship with my mother and I think it’s a unique gift to be able to contribute and express my feelings through the way others have spoken about their moms.”
Here’s what people are saying about the piece: