Mastercard at SXSW

The whole Workhouse Creative team had an amazing time at SXSW this year. Alongside our talented directors Frank Danna and Hunter Harrison, we spent one of our days at SXSW working with MasterCard to follow their Priceless® Elevator Pitch, a startup contest where cardholders had an opportunity to pitch their ideas in sixty seconds or less. The winning pitch was awarded a grand prize of $15,000.

Frank and Hunter are masters of Vine, a short-form video app. They have quickly become some of the most sought-after short-form content creators in the world. Their “beard-stroking” Vine that we produced for MasterCard’s contest was named one of “6 Branded Vines You Should Watch Now” by Unruly. They commented that Frank and Hunter really “put Vine to great use.”

Check out the entire contest in the video recap we made of the event, which is featured above. We can’t wait to head back to Austin next year, and thanks to MasterCard for including us in such a fun project.