Welcom Director, Renato Marques

Today we are proud to welcome director Renato Marques back to the Workhouse Creative roster.

Renato got his start as a director with WHC in 2013, focusing on CG and design-based storytelling for brands. In 2015, Marques left to pursue the role of Senior Art Director at The Mill+ in LA, where he worked in a variety of capacities, utilizing his talents a motion designer, CG and VFX artist, and animator.

“Rejoining Workhouse Creative feels very natural, like coming back home,“ said Renato Marques. “I’m eager to push the boundaries for what it means to be a design-centric storyteller, and I know this is the perfect environment to do that on a large scale.”

You can read the full story on The Drum here.

Thump Trailer

This week, our director Matty Brown released the trailer for his upcoming short film, Thump.

A little boy becomes increasingly worried that his own heart is going to stop after witnessing his grandfather have a heart attack in front of his eyes. 

Meet Director, Cali Bondad

Today we have the pleasure of welcoming the talented Cali Bondad to our directorial roster.

Cali is an instinctual storyteller that utilizes striking visuals with a rhythmic editing style that is full of energy – we’re thrilled to have her on board. We asked her a few questions to get to know her a little better, here’s what she said:

WHC: What inspired you to get involved in directing and editing?

CB: “I think storytelling and having a vision of how to tell a story has always been a part of my DNA.

When I was a kid I would put on these little productions and put costumes on my begrudging brothers. I’d have a script and everything and would make my parents watch and they would videotape the whole thing – it was great!

But I’ve had a passion and enjoyment for sharing stories my whole live and I’ve always just been a creative person in general. Admittedly, as I got older, I was afraid of neglecting one art form in committing to another. Since I loved writing, photography, sewing and making my own clothes, and playing music, it finally came to fruition – in college, I should study film because it’s the perfect union of all of those mediums coming together.” 

WHC: What was your first directing gig? 

CB: “As a professional, I started by directing little Instagram videos for Ben & Jerrys. They were super short and fun – like time-lapses of melting ice blocks or frame-by-frame animation of ice cream cartons. But, it was the personal projects that I really learned from and seemed to attract people.”

WHC: What would you say has most influenced your style as a director?

CB: “I think being an editor first has really refined my skills as a director in that, starting as an editor, you see how everything is going to piece together. You learn to, as Walter Murch says, ‘think inside the frame.’ It forces you to just think about what you’re seeing on screen, regardless of things like the production, costs, or challenges you went through to get that shot.

It’s taught me to get good at understanding the range of coverage that I need to capture and make sure that there is emotion on-screen that elevates the story.

WHC: What’s something interesting that many people might not know about you?

CB: “I recently got my motorcycle license and really want to learn to ride! I haven’t actually bought one yet, but I think I want to get some sort of vintage bike. I’m picturing myself on like, a 60’s or 70’s old Honda and ripping through the Oakland hills.”

WHC: What are your top 5 favorite films ever?

CB: “Ack, that is the toughest question for raging film nerds – I’ll narrow it down to top 5 that I’ve seen in the last 5 years. Victoria, Whiplash, The Lobster, The Diving Bell and the Butterfly, and A Girl Walks Home Alone at Night. I love watching new film techniques that are a perfect match to the story at hand, where the stylistic choices truly elevate the narrative. That’s when filmmaking is at it’s most powerful.”

Mazda | Drive For Good

At Workhouse Creative, It’s always a pleasure to be able to work with companies that have their eye on the bigger picture of how their business can impact our communities for the better.

When agency Garage Team Mazda came to us to help them capture the work they are doing with their Drive For Good campaign, we couldn’t wait to get started.

From November 21st to January 3rd, Mazda and their employees are pledging a donation of one hour of their time to a worthy cause for every time customer test-drives one of their cars.  We followed the stories of three Mazda employees who are making a real difference for the people in their communities.

Directed by Corbin Richardson, these spots will air online and in broadcast including a 2-minute version that ran in over 1500 movie theaters across the US.

 

 

Meet New EP, Kesshann Cortez

Today we are thrilled to officially welcome our new executive producer, Kesshann Cortez to Workhouse Creative.

Kesshann comes from a well-seasoned production background, having spent the last two decades working for major agencies and production companies in L.A. and Miami – we’re pumped to have him on board.

We asked Kesshann a few questions to get to know him a little better, here’s what he said:

WHC: So how did you get into producing?

KC: “I came up in Miami early on with Crispin Porter + Bogusky, but before that I actually got started kind of on accident.

When I was 23 I was studying international business in school, and after realizing that the eventual life as a banker wasn’t for me, I quit school and packed up my things and moved to Miami. I was living in this apartment complex in Miami Beach and some friends from Brooklyn came down to shoot a short film. I somehow convinced all the tenants in the building to let them shoot at the complex and even use some of their apartments as locations.

Once the project ended, one of the neighbors that lived above me happened to be a producer himself and asked if I’d be interested giving it a try full time in the advertising industry – I said yes, resigned from my day job, and eventually became this guy’s production assistant. I ended up falling in love with production and haven’t looked back since.”

WHC: Do you have a general philosophy that you use to approach the work you do?

KC: “I feel like philosophy centers around making deals that both parties are happy with. It’s one of those things where both parties need to walk away benefiting in a balanced fashion. If it’s too one-sided for one party, the ability to connect and work seamlessly together falls apart. I really believe that if you do things with integrity and with the right intention, you can build some pretty well rounded partnerships and relationships that last.”

WHC: How would you describe your work style?

KC: “Connecting with people on a visceral level is what really hooked me in this business. I’m the type of guy that takes pride in people being able to count on my word. Coming up in the business and being on the street a lot – doing tons of hip hop videos or commercials in Miami and New York and L.A. – realized that it’s about being able to do that handshake deal and have it really mean something.”

WHC: What is something interesting about you that many people might not know?

KC: “I’m a total sneaker-head. I was one of those kids that was saving his money from his paper route to buy that first pair of Jordans! I definitely have had the fever for a very long time. Streetwear and skate/surf/urban culture is something I’ve always had a connection to personally. New shoes are definitely somewhat of a guilty pleasure for me – I’m running out of space in my closet so I’ve been put on probation until I move.”

Happy Halloween from Workhouse Creative

Earlier this year, Workhouse Creative and St. George Post moved into a beautifully remodeled space in the heart of Seattle’s Central District. Given that we are a branded content studio, we wanted to give you a tour of the space in the best way we know how… through a video!

We decided to step it up a notch and film the tour in 360 degrees so you can literally “have a look around” our office (for best results, view it on your phone).

So take a peek into where we, at Workhouse Creative, spend our time crafting authentic, engaging, and influential videos for our clients.

Also, make sure to stay tuned to the end for a spooky surprise…

 

“Light is Life”-Ben Zamora

King5 News recently interviewed acclaimed Seattle light artist, Ben Zamora. WHC is proud to host two of the designer’s pieces in our office. Both the abstract lighting sculpture above our staircase, and the futuristic FADE|DISSAPEAR COMPLETELY light box are inspired additions to the creative space we call home. Click here to watch on King5.

THE DRIVER IN ALL OF US

WHC director Jason Beattie’s latest piece “The Driver in All of Us” was featured on NBC Sports as well as AdWeek.

Jason describes his experience filming on the racetrack amidst the rolling, lush hills of Wisconsin as a means to “finding great stories in all cultures,” a richness encapsulated by gorgeous terrain and remarkable people. The synergy between the Mazda collaborators was igniting, capturing the “human story” of racing. Working with this team in such a creative, intimate way to capture people’s lives on and off the track was organic and inspiring for all involved. Workhouse Creative is proud to have collaborated with Mazda on this amazing project.

Workhouse Featured on KING 5 Evening Magazine

https://vimeo.com/178993359

 

 

NZINGHA

Director Anderson Wright’s latest short doc NZINGHA represents Olympic female foil fencer Nzingha Prescod representing Team USA in Rio 2016. A made warrior, Nzingha is the 1st African American woman to have medaled at the Senior World Championship.

Workhouse Creative Founder Keith Rivers featured in Puget Sound Business Journal

Puget Sound’s Business Journal sat down with Workhouse Creative’s Founder Keith Rivers to talk about his film industry experience, highly acclaimed work, and how he paved the way into Seattle’s digital storytelling realm.

 

PUGET SOUND BUSINESS JOURNAL | JULY 22, 2016 23
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SXSW 2016

For the last three years Workhouse has been attending SXSW and working with brands to create inspiring films around their activations. The films have elevated brands presence and engaged their global audiences through social media releases. Last year we made our mark creating a series of micro-films following two of the bands McDonald’s sponsored at SXSW. This year we had the opportunity to work with Mazda one of the Super Sponsors of SXSW to create a series of 6 different films revolving around Mazda’s incredible activations, artists, Mazda owners and amazingly diverse talented group of attendees.

“SXSW is hands down one of the best festivals to be inspired, learn about emerging innovations and network with peers across all creative industries. This year was one of my favorite years yet. I made more connections, went to more events, and attended more interesting and inspiring panels than I have in the past. Some of my favorite panels revolved around the uses of Snapchat and VR in advertising. Both also happened to be the hottest topics this year atSXSW and happen to be new avenues we are developing for our clients. 10 days at any festival is exhausting but I can say I came back with a fresh perspective on emerging tech and more energized and excited to be a part of such a crazy ever changing industry.” — Eli Martin

“SXSW was a whirlwind of energy, people, music, interactive, networking, where my business cards ran out, where new films inspired my creativity, and where I felt like there was never enough time in the day, which is always a good feeling to have.” — Keith Rivers

Even though SXSW just ended, we are already excited for next years festival and all the amazing things to come.

With time comes wisdom, and after three years of experience at SXSW, we booked ahead to make sure we had an amazing home-base out of beautiful Clarksville that we outfitted with not one, not two, but three mobile edit suites, turning it into our production hub while in Austin. Check it out and all the other BTS photos from our trip by clicking here.

Check out the amazing content we created for Mazda below:

Announcing Our Seattle HQ

We are excited to officially announce the opening of our new two-story headquarters that we designed to redefine the traditional ad agency model, merging creative and production all under one roof. The renovation follows our rapid growth over the past few years and is a strategic plan to expand and enhance all our services into the global market.

Our renovated 8,200 square foot space is located in the heart of  Seattle’s Central District. It features the work of local artists, including a hand painted mural by Ten Hundred Art, which rests on the back wall of the office’s basketball court; Plank & Grain designed, reclaimed wooden tables for collaborative work sessions; and Ben Zamora, Seattle’s acclaimed lighting architect, designed the celestial fluorescent light sculpture hanging above the staircase. Eli Martin, Managing Director of Workhouse Creative, and Seattle firm, Shed Architects, led the overall design of the space.

Click here to see more photos of our headquarters on Facebook

We have outfitted the first floor of the space as a state-of-the-art post-production facility, including 8 VFX workstations with 3D capabilities, 3 edit suites, superior color and sound suites, as well as a monstrous server encased in glass monogramed with its nickname, Megatron. Additionally, the first floor includes a comfortable, homelike living room complete with a full, contemporary kitchen, bunk bed room, and even a boxing area.

Our main floor is designed to be a collaborative space, featuring high ceilings, natural light from surrounding windows, and an open floor plan that includes a ping-pong game room.

Formerly Seattle’s historic St. George hotel, the building was particularly noted as an important part of the Central Area’s music scene in the 1930’s, where community musicians gathered in the basement, which served as a speakeasy during prohibition.

Stylistic aspects of the space were designed with inspiration from our work on Microsoft’s Surface 1 announcement video, as well as other well-designed modern workspaces, including Red Bull and Google offices.

We built a space that brings people together and reflects our values as creators, and fosters a collaborative culture.

Check out all the news sites that have picked up the story of our launch:

Yahoo – Workhouse Creative Opens State-of-the-Art Headquarters in Seattle

Batman v. Superman?

Batman and Superman put down their fists and embrace for a kiss in the new Coheed and Cambria music video, directed by Workhouse’s Anderson Wright.

Ahead of the release of Zack Snyder’s Batman V Superman: Dawn of Justice, the music video for “Island” debuted today, and breathes life into a popular fan fiction theory in which the two superheros become romantically involved.

The video follows Batman, a member of the costumed characters clan that roams New York City’s Times Square, attempting to coax tourists into taking pictures with them for money. Nearby, Superman is offered $20 if he stages a fight with the knock-off Batman. The two throw fake punches and kicks, and even share an intimate hug while passerbys snap pics. The fight ends and Superman takes off, leaving Batman lonely for his costumed rival.

Batman continues to eat his microwave French fries and strike poses in Times Square while undergoing what seems to be an extensive existential crisis. As he sits, bathed in the artificial light of Times Square while the rain pours off his plastic mask, he notices a territorial dispute between two animal characters and Superman.

Batman swoops in and rescues his distressed superhero crush and the two embrace for a kiss, while onlookers record the moment that superhero fans around the world have waited for.

The video has already been picked up by Out, People, Instinct and NewNowNext.

Checkout the new video, here.

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