For the last three years Workhouse has been attending SXSW and working with brands to create inspiring films around their activations. The films have elevated brands presence and engaged their global audiences through social media releases. Last year we made our mark creating a series of micro-films following two of the bands McDonald’s sponsored at SXSW. This year we had the opportunity to work with Mazda one of the Super Sponsors of SXSW to create a series of 6 different films revolving around Mazda’s incredible activations, artists, Mazda owners and amazingly diverse talented group of attendees.
“SXSW is hands down one of the best festivals to be inspired, learn about emerging innovations and network with peers across all creative industries. This year was one of my favorite years yet. I made more connections, went to more events, and attended more interesting and inspiring panels than I have in the past. Some of my favorite panels revolved around the uses of Snapchat and VR in advertising. Both also happened to be the hottest topics this year atSXSW and happen to be new avenues we are developing for our clients. 10 days at any festival is exhausting but I can say I came back with a fresh perspective on emerging tech and more energized and excited to be a part of such a crazy ever changing industry.” — Eli Martin
“SXSW was a whirlwind of energy, people, music, interactive, networking, where my business cards ran out, where new films inspired my creativity, and where I felt like there was never enough time in the day, which is always a good feeling to have.” — Keith Rivers
Even though SXSW just ended, we are already excited for next years festival and all the amazing things to come.
With time comes wisdom, and after three years of experience at SXSW, we booked ahead to make sure we had an amazing home-base out of beautiful Clarksville that we outfitted with not one, not two, but three mobile edit suites, turning it into our production hub while in Austin. Check it out and all the other BTS photos from our trip by clicking here.
Check out the amazing content we created for Mazda below: