Windows PC & Mac Take Flight


Director of Photography

Chris Rodgers


Keith Rivers

The Windows team asked us to create a quirky Mac compete campaign that lightly poked fun of the famous Apple vs PC campaign. The press response was positive, intelligent, and astronomical for the Windows team. We worked with Avatar producer Jon Landau to secure licensing and approval to air the spot via the James Cameron re-release of Avatar, screened at IMAX. The spot was featured on Motionographer, Gizmodo, CNET, BetaNews, Techspot, TechCrunch, and istartedsomething.com to name a few.