Built for Touch

Internet Explorer 10

Director

Keith Rivers

Director of Photography

Christian Evans

Editor

Hovig Menakian

To follow up the massive success of Internet Explorer 9, IE10 asked us to create a video that explores the sense of touch with their completely redesigned user interface. We decided to commission American Idol runner up and beat boxing champion Blake Lewis to create an electronic future pop and beat box driven sound track that would grasp the feeling and sensation of this innovative touch experience. The spot was released for web and release on Hulu, Netflix, and YouTube, theatrical released for Iron Man 3, Great Gatsby, and Star Trek 2. It was also localized for US, UK, DE, FR, SP, and BZ markets.